Content Marketing for New York Businesses
Brafton got its start as a scrappy startup in 2008 with big ideas for content marketing. That was 15 years ago. Today we’re a global, creative agency with offices in 4 countries, and employees working from 6 continents. The concept behind Brafton has always been simple: Provide superior content marketing services that offer big results. Whether through blog writing, graphic design, consulting, ROI reporting or something else, we’ve perfected our approach to digital marketing, so that your business can improve its brand awareness, and earn swaths of new customers.
Just ask the 210+ clients we’ve served in New York and New York City alone.
We Know What Makes New York Unique
OK, so “unique” is a bit of a ubiquitous term when describing New York. Sure, there are the really big things: Ellis Island, the Statue of Liberty, the High Line railway viaduct, Times Square, Rockefeller Center, Central Park — the list of one-of-a-kind places and monuments is practically endless. Sometimes, though, it’s the little things that really count — like the fact that New York City’s drinking water is some of the cleanest in the U.S. Is it too much to call it the Greatest City in the World? We at Brafton don’t think so. We’re ready to step up to the plate and provide exceptional content marketing services for businesses across New York.
Look, there’s more!
Hear From Some of Our New York Clients:
How a Star Wars Analogy Helped Us Find GeekHive’s Voice
“Brafton has surpassed my expectations. They’ve been able to emulate our style, while successfully putting their own spin on it.“
– Heather Osteen, Marketing Communications and Brand Manager
How Brafton Helped IDI Billing Solutions Polish Its Digital Brand
“We recognized that content marketing was becoming more of an important strategy for a lot of different reasons, but we really just didn’t have the bandwidth or the capability to take it on our own.”
– Jim Lazeroff, Director of Marketing
CloudSmartz drives brand awareness and qualified leads with Brafton
“Not everything is going to work, but you don’t know until you try. We’ve been working with Brafton for almost two years to create content that has driven awareness for our brand.”
– Matt Ray, Director of Marketing
A Full Suite of In-House Creative Content Services
We’re an end-to-end digital marketing agency. And as an extension of your in-house marketing team, we provide New York-based businesses with the full range of digital marketing services.
Content Writing
Our team of content writers works in lock step with our content marketing strategists to create copy that’s not only valuable and informative, but also ranks highly on search engine results pages. Our written content always starts with data. We kick off the content creation process by conducting thorough industry research and competitive analysis to determine which topics and keywords are performing best in the industry.
Our writers take that information and craft content that is well-researched, engaging and valuable, ensuring your written assets showcase the real value you can bring to potential customers — even when they aren’t ready to make a purchase. They’re skilled at seamlessly switching gears and writing killer copy for a range of content types in various formats, from educational blog articles to thought leadership white papers. The written word is what got this business off the ground, and it remains the cornerstone of this digital agency.
Search Engine Optimization
Search engine optimization (SEO) is the process of creating valuable content that engages users and encourages search algorithms to place your content at the top of search engine results pages.
As the leading SEO agency in the New York area, we help clients create compelling content that users actually want to consume. We write for people, not search engines, but we always follow SEO best practices in our writing to ensure you’re actually able to reach your target audience.
Our SEO services include:
- Local SEO.
- National SEO.
- Technical SEO.
- On-page SEO.
- Video SEO.
An effective SEO strategy plays a central part of your inbound marketing efforts. SEO helps drive organic traffic to your site, encouraging deeper engagement with your brand and, eventually, more conversions.
Graphic Design
People tend to be visual learners, and nothing maximizes conversions (and your marketing ROI) more than building a dynamic content marketing strategy that includes graphic design. Our team of graphic designers uses arresting imagery to bring the written word to life, drawing in more traffic, enhancing customer engagement
Our graphic design services include:
- Interactive infographics.
- Formatted whitepapers, eBooks and more.
- UX design.
- Web design.
- Custom illustrations.
Our graphic designers are trained to deliver content that’s perfectly aligned with your branding guidelines, including appropriate incorporation of your color palettes, logos and symbols, fonts, sizes and other style considerations. Everything we help you produce will have the look and feel of your brand.
Video Production
Video content is one of the easiest, most convenient ways to convey valuable information to your target audience. It lets your company communicate your brand identity and explain complex information in short, digestible segments. This helps you maximize brand exposure and drive more traffic to your online collateral, boosting engagement and powering better growth.
Our video marketing products include:
- Animation.
- Explainer videos.
- Product demos.
- Testimonial videos.
Video works best when embedded into other forms of content (like blogs or landing pages) and distributed across all your marketing channels. We’ve found that this is the most effective way to maximize engagement and get the ROI you’re looking for.
Website Design
Think of your website as your digital storefront. In today’s digital-first business and consumer environment, customers are likely going to engage with your business online first and make a decision about your company based on that online experience — before ever engaging with your physical storefront or in-person reps.
Brafton’s web design team helps ensure that every potential customer has an excellent online experience to encourage them to deepen their engagement with your brand. We start by conducting a site health check to identify any issues that could be detracting from the user experience. We assess elements like brand consistency, searchability, page speed, navigation and more, all to ensure users are able to easily and conveniently find the information they’re looking for.
Armed with the results of the assessment, we work with your in-house teams to help you redesign your website. This entails balancing industry best practices with your unique needs to make sure your site experience is fast, convenient and enjoyable for all users.
Expertise in Every Marketing and Sales Channel
Content has to be distributed across the right channels to achieve your desired results. Our team of email, social media and paid search strategists works with New York-based companies to maximize their brands’ exposure across the channels with the highest return potential.
Email Marketing
Despite what the naysayers might have you believe, email is still one of the most effective marketing channels in the digital marketing space. Putting valuable content at the top of your subscribers’ inboxes remains a tried-and-true way to build brand awareness, drive website traffic and encourage goal conversions.
When you partner with Brafton, our dedicated email marketing strategists will handle all tasks across the entire life cycle of your email campaigns. We’ll help you craft conversion-worthy lead generation campaigns to build out your email lists, segment leads into targeted lists that reflect your customer base, and craft campaigns that directly target the needs and preferences of your ideal customers.
All the while, we’ll establish a set of key performance indicators (KPIs) to help us track the performance of your campaigns and ensure we’re achieving the goals you want to see.
Social Media Marketing
An active presence across all (or at least most) social media channels is the hallmark of the modern, digitally savvy brand. Many of today’s consumers take to their favorite social media platforms when they want to learn about a brand. Facebook, Instagram, Twitter (now X) and LinkedIn are today’s Main Street.
Brafton’s social media strategists use a winning combination of automation tools, social media expertise and industry best practices to optimize your presence across all relevant social media channels and build the most exposure possible for your content.
Our persona-based approach to social media marketing ensures your posts reach the right people at the right time, maximizing customer engagement and driving the right traffic to your site.
PPC Marketing
We’re not just another SEO company. We understand that advertising can turbocharge your content marketing strategy and drastically increases the chances of reaching your target audience. Paid channels earn you prime real estate for your campaigns. In the case of Google Ads (for search engine marketing), a paid search ad is the only type of listing that can outrank every other — if, and only if, you’re optimizing your digital ad campaigns to target the right keywords, and reach the right target audience. Similarly, display ads can help you drive brand awareness.
We use this combination of paid media and organic content creation (also known as performance marketing) to boost goal conversions, and ultimately create new revenue opportunities for New York-based firms. Paid media is an important tool in our arsenal of digital marketing solutions, and our paid strategists are experts at optimizing your strategies to make a real difference for your brand. Whether you’re a small business or a massive enterprise, we know how to make PPC a valuable asset to your digital marketing program.
Marketing Strategy on Demand
Every Brafton client works with a dedicated content marketing strategist who takes the time to learn and understand your business — from your unique value propositions to industry developments, to your existing brand strategy and associated campaigns — to help you build a tailored marketing strategy that delivers real results.
Our strategists evaluate your existing content strategy and make recommendations based on your goals and needs. They work in tandem with our in-house creative and production teams to bring your new digital strategy to life, then dive into the numbers to evaluate the performance of each digital marketing campaign and ensure goals are met.
Whatever your digital strategy needs, we’ve got you covered.
Build Your Brand With Flexible Package and Pricing Options
Our pricing model is based on units, with one unit equal to $100 of marketing spend. The beauty of the Brafton model is that units are completely flexible and customizable, meaning if you decide you need blog content on Day 1 but change your mind by Day 50, we’re ready and willing to make the adjustment. No additional charges and no questions asked.
We understand that our success is your success. We don’t nickel and dime, and we want to make sure you have all the information you need to build content strategies that deliver. In addition to our flexible packages, we also provide SEO tips and guidance as well as benchmark SEO reports and ongoing reporting — completely free.