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The Big List of Content Marketing Statistics

Virtually all content marketers agree that data can boost your strategy and help you make decisions that drive better results. The best outcomes are driven by audience needs and interests — and your strategy should evolve with them. 

That said, it’s easy to rely on gut and intuition when time doesn’t allow for digging into the data. 

Good news for you: We did the digging into the latest benchmark reports and content marketing research so you can jump straight to the good stuff. From best practices to consumer insights, these content marketing statistics will give you the foundational knowledge to stay on trend.

Keep scrolling (or click below to jump straight to a category) for over 120 content marketing statistics that will help ground your strategy in data-driven insights.

General Content Marketing Trends

B2B Content Marketing Trends

B2C Content Marketing Trends

Social Media Marketing Statistics

Email Marketing Statistics

Blogging Statistics

Visual Content Marketing Statistics

Video Marketing Statistics

Website User Experience Statistics

Search Engine Optimization Statistics

Search Engine Marketing Statistics

Audio Content Statistics

Virtual Event Marketing Statistics

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