Outlines 101: A Roadmap to More Effective Content
Stop me if this sounds familiar: You’ve been struck by the perfect idea for a new piece of content and started to put your (metaphorical) pen to paper. With a […]
Stop me if this sounds familiar: You’ve been struck by the perfect idea for a new piece of content and started to put your (metaphorical) pen to paper. With a […]
Fluffy phrases are the empty calories of content creation. They might bulk up your word count, but they starve your message of meaning. A dollop of fluff might be a […]
Which of these two sentences are you more excited about? Marketers can win a lifetime supply of chocolate. You can win a lifetime supply of chocolate. * Unless you’re about […]
Social media is an ever-changing beast — from rebrands to new platforms (I’m looking at you BeReal), it can be hard to keep up. But it doesn’t always have to […]
There’s no place for sloppy copy in your digital marketing. It wastes your reader’s time. It erodes the trustworthy, authoritative brand your team has worked so hard to establish. And […]
In internet culture, when two fictional characters are in a relationship (or everyone thinks they should be), they get a “ship name.” And if those characters happened to be finance […]
“Fake it ‘til you make it.” It’s good advice for content marketers… until it isn’t. Although a touch of faux confidence might lend an authoritative tone to an email blast, […]
Looking for the best when it comes to white paper writing services? Discover the difference between working with a freelancer versus an agency.
You may be a copywriter without even knowing it. Here are nine major types of copywriting you can use for your next marketing strategy.