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Your Content Purpose: A Guide

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Knowing why you’re writing stellar content guides every aim at your business goals. Here, we read between the lines for five kinds of marketing content.

Hashtag Social Media — Musings From Brafton’s Social Team — The Turkey, Twitter & TikTok Edition

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Hello (Goodbye?), November! It’s been a big month for social media as an industry, with everything happening at Twitter and layoffs not only just in social media, but within tech overall

Creating a Comprehensive Marketing Brief: 9 Must-Have Elements

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A marketing brief is your roadmap from no content strategy to hitting every one of your KPIs.

How to Embed a YouTube Video in Email

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Combining email marketing with YouTube videos can boost your campaign to new heights. Here’s why you should use videos in your email marketing and how to do it.

12 Brand Positioning Statement Examples and Why They Work (Infographic)

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What does your brand positioning statement say about you? Is your brand motivational like Nike, environmentally focused like Patagonia or a trend-setter like Outdoor Voices? Maybe your company doesn’t sell […]

Finding Growth Through Change with Sean Weddell

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Dive into the world of Sean Weddell and learn what took him from a CMS newbie to a senior member of the team in a matter of 18 months.

Football and Holidays: A Golden Marketing Opportunity

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Football (or soccer depending on where you are) fans have been waiting with bated breath for the sport’s marquee tournament. In 2018, football’s biggest event racked up a viewership of […]

10 Black Friday Marketing Ideas to Inspire Your Brand This Year (Updated for 2022)

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Make your Black Friday campaign one for the ages this holiday season. Consider these Black Friday marketing ideas for some seasonal inspiration.

Are B2B Companies Fleeing Twitter?

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A recent Brafton survey found that most marketers aren’t anticipating any big changes to Twitter’s marketing business.