Tell Your Brand Story
Stories matter. Good ones make a difference.
Great website content informs, entertains and inspires. It builds online presence by cultivating credibility and trust while empathizing with your target audience.
Brafton creates relevant content that starts conversations with prospects. We nurture those discussions into relationships and, eventually, sales, by sharing great stories about your business told through the right type of content, delivered at the right time on the right channels.
We launch brands through innovative marketing, from conception to creation to conversion. With analytics tracking and campaign measurement, we combine the creative power of in-house writers, designers and videographers with the search data of your highest-value prospects.
The results are greater search presence, stronger brand awareness and proven ROI.
We employ creative storytellers from the U.S. who are trained to use digital tools to create optimized content. Strong copywriting attracts more clicks and more conversations. It’s likely one of the first entry points into your sales funnel.
Need help with website content creation for landing pages, banner ads, campaign materials, internal assets, lead generation emails and other sales-enablement collateral?
Graphic Design Services
Humans are visual creatures. Getting custom illustrations, branded infographics and creative UX designs in front of a large audience propels your brand ahead of competitors still relying on stock imagery.
In addition to personalized branding work, we create professionally designed eBooks, white papers, case studies, sales sheets, executive reports and more. From infographic design to web page layout, we’ve got the vision, and we’ve got the visuals to bring it to life.
Video Marketing Services
Video is the future. Across all channels, all site visitors and all formats, video is an investment you can’t afford to cut. It’s a fundamental component of every content strategy, and a core competency of Brafton’s content creation services.
Customer testimonials, on-location shoots, corporate promos, in-studio productions, live event coverage and multipurpose animations are just a few of the ways we drive higher video marketing engagement.
Our in-house team of videographers, animators and studio specialists are visionaries in their fields.
Blog Writing Services
Brafton’s content creation process is simple but powerful: Write for your target audience, optimize for search. Our content writers steep themselves in your industry and collaborate with subject-matter experts to showcase original thought leadership. Inbound marketing is about starting conversations with the right people, at the right time.
Armed with real-time data from leading content marketing tools, such as Google Analytics, BuzzSumo, SEMrush, Moz and MarketMuse, we blog with intent. No fluff, no filler. Just engaging content with real SEO value.
We understand your audience, the content they want to read and the problems they hope you can solve. Leveraging SEO expertise across a number of industry-specific writing teams, our content writing services put quality at the forefront of your content strategy.
White Paper Marketing Services
Long-form, data-rich assets like white papers are great resources for high-intent readers. We conduct industry interviews, compile timely research and craft brand-infused, quality content and formatting to establish your business as a thought leader in your space.
White papers are a key tool for lead generation, and our proprietary Arch software allows you to embed your downloadable assets into other content and distribution strategies so you capture as many leads as possible.
Our End-to-End Content Creation Process
We’ve fine-tuned our content creation process over years of working with clients across all industries to deliver the best results possible. Here’s how it works:
1. Understanding Your Brand
At the very start of the creation process, our content creators take the time to learn anything and everything about your brand. Through conversations with key stakeholders across your organization, we develop an intimate understanding of important brand elements like your mission and values, as well as the more detailed characteristics such as style, tone of voice and color palettes.
Armed with this information, our content creators know exactly how to position your content so that it isn’t only accurate and thought-provoking, but also has the look and feel of coming directly from you.
2. Developing Content
Next, we go to work turning ideas into something tangible. Our writers conduct deep industry research using highly reputable government, news and industry sources to create a valuable piece of original content your customers will love.
We also conduct extensive interviews with subject matter experts (SMEs) to dig deeper into a specific topic that will inform a unique piece of content and position your brand as a thought leader in the space.
Our designers, animators and videographers take your written content and couch it in arresting imagery and graphics (always according to your brand guidelines) to really bring your content to life and turn it into something people will actually enjoy consuming.
3. Optimizing Your Long-term Strategy
We’re not just a one-and-done operation. Our strategists keep a close eye on the performance of each piece of content (as well as your overall campaigns) to ensure they are meeting the goals we identified together at the very beginning.
While this is helpful in identifying what works (so we can replicate successful elements in future campaigns), it also gives us insight into what isn’t working quite as well. That points the way to optimization opportunities to create better, harder-hitting strategies.
Why Use Content Creation Services in the First Place?
We’re committed to taking the headache out of building great marketing strategies for our clients. It’s what we do. Here are the pain points we help resolve:
An Extension of Your Marketing Team
Pain Point #1: I have the subject matter expertise, the thought leadership ideas and even the strategy, I just don’t have the time or the resources. I understand the value of creating great content, it’s just hard for me to focus on writing blogs while tending to all my other responsibilities, and I simply don’t have the bandwidth to hire and train full-time content creators to do it in-house.
Solution #1: Our content creators are committed to learning all of your brand’s nuances and creating excellent content that exceeds all expectations, effectively making them extended members of your in-house marketing team. No more dumping all of your time and money into managing an in-house team — we take care of the hard part for you.
Wide-ranging Industry Expertise
Pain Point #2: My business area is quite niche and there is already a lot of noise out there surrounding many of the key topics in my industry. Writing in this space is not easy, and I’m in serious need of content creators that can learn the industry nuances fast and create something that stands out.
Solution #2: Our full-service marketing agency is staffed by highly experienced and qualified content creators that have the ability to write across all industries and verticals while still adhering strictly to your unique brand and style guidelines. When you lean on our content creation services, you can trust that the content you receive will be high quality, accurate and relevant to your target audience.
Content That Generates Conversions
Pain Point #3: I know what a good piece of content looks like. I might even have the time and bandwidth to do it myself, but nothing I create gets people to take the action I want. Whether it’s leads, email subscribers or just website traffic, my content can’t seem to accomplish any of my goals.
Solution #3: Our No. 1 priority is to create content for people, not search engines. That said, there are plenty of great ways to strike a healthy balance between the two: creating great, engaging content that also has the power to encourage consumers to take action. All of our content creators are trained to know exactly how to build, structure and organize content so that readers actually complete the actions you want them to.
Powering Your Marketing With Brafton: What You Can Expect?
We don’t just create content — we drive results. The benefits of working with Brafton include:
Access to a Dedicated Team of Content Creators:
It takes time to build a deep understanding of your business and industry. We get that. That’s why we assign a single team of dedicated content creators to work with you throughout our entire engagement to create a sense of seamless consistency between our team and yours.
Establish Thought Leadership:
Our content creators dig deep into the nitty gritty of your business, working with you to identify ideas and stories at the cutting-edge of industry developments. We turn those ideas into crisp, well-researched pieces of content, helping to position your brand as a thought leader and building real authority in the space.
Increase Brand Awareness:
Great content helps you stay in touch with your potential customers at every phase of the buyer journey. That means when they’re ready to make a purchasing decision, your brand will be the first one that comes to mind.
Working with our content creators is more cost-efficient than hiring your own in-house team of writers, and the right team will create quality content that is as good (if not better) than what you can create in house. The result? The outcomes you want at a fraction of the financial (and time) cost.
Creating Integrated Content Campaigns
Quality content only gets you so far. You need fully integrated campaigns that include a diverse mix of asset types. Our teams work laterally across departments to create and curate content from start to finish, ensuring it adheres to brand guidelines, provides value to your audience and serves a distinct purpose within the larger strategy. From search engine optimization to social media marketing, every digital marketing function at Brafton is carefully synchronized to enhance the content creation strategy.
Our marketing team consists of content writers and graphic designers, but also social media managers, digital marketing consultants, technical SEO experts and strategists who oversee and manage the larger content strategy.
We focus on being precise, targeted and cohesive – we don’t rely on outsourced freelance networks or makeshift creative teams. We’re here to bring your content to the masses.
How To Maximize Content Creation Investments
Your marketing goals are our marketing goals. We bring commercial value to your brand with creative services that serve a purpose-driven content marketing strategy. Every asset is tied to a specific dollar amount – we create, track, analyze and report on the results of your content investment. Our content creation services build upon what works and improve upon what doesn’t.
Content marketing is a multibillion industry full of growth opportunities, and we create only what counts, what matters, what converts.
In the UK? Check out Brafton’s content marketing services in the United Kingdom.
In Australia? Check out Brafton’s content marketing services in Australia.
See The Results
In 2021, we’ve secured the placement of 52 pages on Page 1 of Google for GMP.
How does a large B2B brand in Australia increase lead generation? With a combination of organic & paid campaigns that improve search presence, drive traffic and boost conversions.
Language is a superpower, and so are infographics. Combine them, and you get 500+ backlinks and one AVA Digital Award.