Step 3: Design
Post-mockup approval, our design team uses your brand guidelines as a jumping-off point and researches competitors and industry leaders to define what will differentiate your infographic from the rest. You can expect to see a layout of custom:
Lists, Charts, Graphs, Maps
Putting Infographics to Work
Infographics cut through dense, industry conversations and stale, long-form text. They set your brand apart from the crowd and project your company image as creative, authoritative and cutting-edge.
Our clients typically leverage infographics within blog content for maximum SEO value as well as throughout their email newsletter campaigns, social media postings and trade show events. These assets are versatile, printable (on-request) and reusable — many clients pull out specific data points and embed them into other pieces of content or use them as the basis for other content ideas.
Because infographics communicate visually, they’re easily consumed by wider audiences that may not be as familiar with your industry or your product. We find that infographics are particularly successful in these verticals:
Infographics are universal, so if your company operates in a niche market or is just starting out, you can still benefit greatly by incorporating them into your content marketing strategy.
What's the ROI of Infographics?
Each year, infographics continue to be one of the fastest-growing content formats. People seek out content that’s easy to understand and even easier to skim. Visual communication is becoming the go-to resource for content marketers as a matter of physiological necessity.
Articles with infographics drive 8x more organic clicks than those without.
Eye-tracking studies reveal site visitors tend to ignore stock images or generic photos of people.
24% of B2B buyers say infographics are their most valuable content format when researching a purchase.