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Pinterest engagement plummeted in 2015: Quick tips to get your brand noticed

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Social media marketers are posting more than ever on Pinterest, but engagement rates are dropping.

The difference between targeting demographics & creating personas (in under 3 minutes)

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How can you be sure your content is being seen at all, let alone by the right people?

How to get your entire company on board with a content strategy

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One effective way to get more people excited about your content strategy is to start with those closest to your business – your employees!

3 YouTube marketing metrics to improve video ROI

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Three video metrics found in YouTube Analytics that can improve your YouTube marketing results.

Is “branded content” killing your content marketing?

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What is “branded content” and why aren’t both B2C and B2B marketers having success with this content format? Insights and advice from CMI’s latest research.

4 tips to conduct a quality check for your content

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Four tips to make sure the content you’re publishing is top notch stuff that’s worth reading .

How to shed light on “dark social” referral traffic in Google Analytics

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Did you know estimates peg 70% of social shares today as “dark social”? Here’s a Google Analytics workaround.

How to create content for different audiences

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Most marketers create content without specific customers or goals in mind. Here are tips to create content for people at different parts of your sales cycle.

4 Reasons to increase your video budget

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Hey everyone, Jordan here with your weekly Content and Coffee. Q4 is a busy time for me in sales, because I’m speaking with marketers who are in the middle of […]