10 of the Most Innovative Marketing Strategies (Infographic)

To create effective messaging within your marketing campaigns, you first need to define your target audience.

A strategic marketing plan is a comprehensive outline for the advertising and marketing efforts of a brand or organization.

Learn what share of voice is and how to measure and improve your SOV.

Keyword difficulty keeps your content honest. Without a keyword difficulty score that’s low enough for you to appear on page one of SERPs, your content investments may be best spent elsewhere. Here’s how you determine keyword difficulty and what you need to do with your findings.

Without a map, it’s hard to know where customers and content will cross paths. Here’s why content mapping matters and how to adopt this strategy.

Learn the ins and outs of dynamic content and step up your personalization game to appeal to more customers.

A content strategy template will help you execute your marketing strategies. Learn how to create your own template or download ours.

Here’s everything you need to know about inbound lead generation and how to use specific strategies for generating leads.

When trying to reach new markets, brands need an intelligent localization content strategy. Here’s everything you need to know about setting one up.