Did you know that 64 percent of marketers are investing in video content this year?
That’s what IAB and Digitas found in a recent study, but even though companies are spending more, they still have concerns about video ROI, price and measurement.
The thing is videos are great in theory – they’re entertaining, they’re engaging, they can make you look good – but are they a good marketing tool? Yes – absolutely. You just have to be smart about how you use them.
Videos are great in theory – they’re entertaining, they’re engaging, they can make you look good – but are they a good marketing tool?
Here are four ways video content can help you reach your marketing goals (and get results you can show to your boss!):
1. Landing pages
Start with corporate overviews on landing pages to introduce your audience to your executive team and give an inside look at your business. It’s a fun – and effective – way to make a first impression.
- Here’s the proof: One of our clients saw a 257 percent conversion increase after we added videos to core landing pages.
2. Emails
Who wants another boring marketing message in their inbox? Spice up your emails with a tutorial video, a promotional clip or the fan favorite – a GIF.
- Here’s the proof: Over half companies have included GIFs in their emails and 72 percent report those messages have higher transaction-to-click rates, according to a study by Experian.
3. Social media
Let’s agree it’s time to say bye to text-only Twitter. Social posts are the perfect opportunity to promote your videos and make sure they’re getting views to justify spend.
- Here’s the proof: Image-based social posts have 600 times higher engagement rates than posts that only contain text.
4. Blogs
Video blogs add personality and variety to your website. Not to mention they’re a proven way to increase engagement. It’s the difference between reading an article and watching a news clip – sometimes you just want to sit back and listen.
- Here’s the proof: Our clients have seen time on site quadruple, and viewers have up to 82% lower-than average bounce rates.
How are you using videos for marketing, and what’s your biggest challenge in justifying video spend? Let us know in the comments section below.
