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Writing for social media: Visual topic nets thousands of shares

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A visual content strategy helped one of Brafton’s customer build brand awareness and increase its social following.

Content marketing abroad: A Brafton writer’s thoughts from New Zealand

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Writers who join Brafton’s team are in the driver’s seat of their career – choosing the path that best suits their strengths and skills. For Matt Kaplan, that path has been […]

Custom images for brand awareness: A look at our clients’ blogs

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We know visuals increase a user’s willingness to read by 80 percent – but custom visuals are more powerful than just a pretty, branded image.

Brand edge: How to design the unexpected with marketing graphics

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Visuals are an important part of content marketing success. Here’s how graphic designers turn technical, geeky and even boring topics into dynamic images.

Write with personality: Simple language tips to build your brand

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Just as authors use certain tools to build their characters, you, too, can use the right language to build your brand. Here’s how.

Get more from your website with better UX (& a good WP theme)

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Your website layout impacts the results you see from your content marketing, and a better WordPress template can help you get more from your website.

An overnight success story: Video content gets 10,000 YouTube views

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A lighting manufacturer partnered with Brafton to produce a short video that generated thousands of views overnight on YouTube.

The power of voice in content: How to speak to CEOs when you’re not one

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Successful content marketing means mastering and voice and finding a common language to communicate with highly targeted audiences.

Content conversions provide 900% ROI for IT training company

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Find out how one of Brafton’s clients produced a diverse mix of content that converted visitors to provide 900% ROI.