Content marketing recap: April’s top news

Investing in marketing technology differs depending on the size of the business. Here’s three areas where we think all businesses should focus this year.

Google’s mobile algorithm rolls out April 21, 2015 – and this video covers 5 need-to-know insights for last-minute website preparations.

Twitter is experimenting with new Tweet Analytics reports that give marketers to answers they need about their social ROI.

Do we lose opportunities to share industry-leading content when we require users to give us information? Our thoughts in this week’s Content and Coffee.

Only 1/3 brands think they’re good at content marketing. This video troubleshoots the crisis of confidence with strategy tips to prove content’s merit.

Brands can learn from the traits of the most successful teams to inform their web marketing strategies.

Organic search is no longer the leader of the traffic pack, as social drives more referrals to websites.

Content marketing is only as good as its results. Here’s a formula for measuring content ROI to better measure success.