Match.com International sees 84 percent increase in conversions with Google AdWords Conversion Optimizer

While the search world is buzzing about predicted queries taking over computers, it may soon be buzzing about Google taking over televisions.

Google Instant is taking search to the next level by giving consumers relevant results before they finish typing a query.

Google has announced some new features have been added to the Campaigns tab to offer marketers more powerful data.

AOL and Telepictures Productions have announced a partnership that will share content, traffic and promotion between The Ellen DeGeneres Show’s website and the AOL Lifestyle and AOL Entertainment groups.

Search marketers have been talking about the recent transition from Yahoo to Bing, which Brafton reported last week, but now a renewed search alliance may help AOL gain some appeal as an advertising platform.

Following last week’s organic search transition from Yahoo to Bing, Yahoo has announced that advertisers can now start transitioning their paid Yahoo Search Marketing accounts to the Microsoft adCenter.

As businesses are likely preparing website content for Bing’s web indexing system, the next step is to plan paid search campaigns for the Microsoft adCenter.

Gmail will roll out a feature that lets users call account holders’ phones for free in the U.S. and Canada or at low rates in other countries, and this could translate into new ad opportunities.

Marketers make note: increased budgets for online ad spend are on the horizon.