Survey says marketers going mobile to catch on-the-go consumers’ queries

Search marketing is increasingly valuable for catching the interests – and perhaps cash – of online consumers, but marketers should consider that the traditional internet isn’t the only platform through which consumers are searching.

Google AdWords helps businesses catch clicks with paid search campaigns, but marketers must be ready to put the tool to good use.

Yahoo yesterday announced that the Yahoo-Microsoft search alliance will officially begin later this week, and the companies are starting to transition the back-end technology to move Yahoo search to the Bing platform.

After launching a campaign with Google Mobile Ads optimized for high-end smartphones, Rosetta saw a surge in traffic to its site, as well as impressive sales results.

Google announced that its current Keyword Tool will only be available through the end of August, at which time users are encouraged to use its newly launched service that integrates the Keyword and Search-based Keyword Tools.

Facebook’s 500 million users have a lot to say, and now a new application from Wowd will help consumers sort through frequent updates to find the Facebook news they want.

Marketers looking to boost their retail revenue may discover paid search campaigns find the right consumers.

A Minnesota law that went into effect on August 1 targets marketers who use deceptive locally targeted directory listings and paid search ads.

Consumers are increasingly turning to their mobile devices to decide where to shop as they wander about storefronts, and now Google is helping marketers capitalize on this rising trend by offering location-based display ads.