CMI State of Content data: Most used vs. most effective B2C strategies

Quick insights for marketers before diving into 2015 holiday marketing campaigns – including mobile, social and email’s influence on holiday retail estimates.

Industry: Assisted living Content: In–depth blog posts, news articles, social media promotion Highlights:  80% lower bounce rate year over year, conversions up 130% When people discuss care options for seniors […]

The missing piece in your content marketing puzzle? Email newsletters

Here are quick, actionable highlights from the 2016 marketing trends outlined in Content Marketing Institute’s newly published State of B2B Content.

Larry Kim shares 5 CRO hacks from SMX East, covering why you should kill your landing pages and how to replicate your customers.

Excerpt: Brafton will talk about content marketing best practices at Pub Con Las Vegas, Oct 6-7, 2015, .

Here’s a quick look at Search Marketing Expo East in New York City, Sept. 29-30, where marketing insiders speak on content marketing and SEO best practices.

Brafton is teaming up with American Marketing Association’s Boston chapter on Oct. 8 to host a marketing event in Microsoft’s NERD center in Cambridge.

A content strategy that featured blogging and infographics resulted in a 65% higher conversion rate for one B2B software client.