ClickCease Content Marketing Archives - Page 7 of 7 - Brafton

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Only 15% of marketers think in-house is the most effective content creation strategy

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Content marketing requires a lot of time and effort, which is why 85 percent of marketers outsource at least some duties.

20% of marketers miss opportunities by not investing more in tech

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A study shows marketers are investing more in marketing technology to keep up with competitors and customers’ expectations.

Join Brafton at LeadsCon Las Vegas this week for marketing tips

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Brafton’s team will be at LeadsCon Las Vegas this week to talk about how content marketing fuels lead generation and other marketing goals.

Brafton announces February webinar: “6 Business Goals for Content Marketing”

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Press Release, Brafton Inc.  Brafton Inc.’s upcoming webinar will educate marketers on creating content that maps to six distinct business goals. The webinar will be held on Wednesday, Feb. 25 […]

Survey says: Diverse formats & data analysis drive content marketing success

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Data shows the difference between content marketing leaders & laggards, highlighting differences in strategic planning & end-result formats.

Marketing by channel: Social is for discovery, search is for transactions

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​Latest data shows marketers who need clicks and conversions should distribute content and paid ads on search, where consumers are more likely to engage.

3 headline essentials for more content readers

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A good headline won’t make bad copy more successful, but better titles help put great content marketing in front of the audience it deserves.