Why so serious? Your audience likes humorous content [study]

A study finds marketers lose $958 million a year on ineffective content strategies. Here’s a closer look at where money is wasted, and possible solutions.

Big brands face more challenges with content marketing than smaller companies – here’s the secret to enterprise-size success.

Companies are investing more in content marketing, but they ALSO need the right technology needed to get the most value from their campaigns.

Standing out among competition is a top challenge for marketers this year, according to new Experian research. Here’s three tips to increase brand awareness.

Marketers don’t have enough resources to optimize their landing pages for better conversion rates – which is a top goal for 2015.

Technology and data analysis are emerging as top marketing initiatives according to a new Economist report.

Brands’ investments in content-driven strategies for mobile devices are paying off as email conversion rates increase and provide more bottom-line value.

How we help clients create more effective call to action buttons.

Brafton is attending ClickZ Live in New York March 30 – April 1 to discuss digital marketing updates in 2015.