When it comes to social marketing, brands should start thinking about the types of interactions that are hard to capture with traditional metrics.
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For the most part, Tweets aren’t crawled and indexed, but recent research indicates that informative and popular feeds will actually be analyzed by Google.
Business should be very careful about soliciting submissions, because some user-generated content posted on social media pages can harm brands’ images.
It may be more difficult to reach new followers on Facebook, but existing fans have already demonstrated they’re more dedicated than ever before.
GIFs are some of the most popular on the web – and now, social marketers can start drawing attention and engagement with them on Twitter.
Brands that want to have healthy Twitter relationships with customers and prospects shouldn’t shy away from any online mentions – they’re usually safe.
The more contextual information marketers have about content consumers, the better they can demonstrate their value.
Twitter is a great way to share content with customers and prospects, but marketers shouldn’t spend too much time agonizing over every post.
The more places social content appears on the web, the better it will be at capturing user interaction.
Facebook believes users who watch videos will respond to video advertisements – and soon, marketers will be banking on it.