The more followers, the better - except when brands find that they have many connections who aren't engaged at all.
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Facebook has all but admitted organic News Feed visibility is a thing of the past, and it is holding SMB marketing boot camps this summer.
Twitter seems to be recommending that small businesses start with organic traffic-building before they start paying for ads.
Brands can market themselves on social media with more confidence thanks to expanded video metrics on Facebook.
The more channels that customers use to browse the internet, the more important it is to lower barriers between social marketing and sales.
Aging and social adoption have continued to progress, making mobile the primary window to digital content.
Internet users increasingly look at the web through mobile applications, and Facebook wants to streamline how people browse for app content.
Brands might think in terms of a Monday through Friday schedule, but people actually share on social media more frequently during the weekend.
Twitter keeps on innovating, with significant engagement alerts and Website Cards either formally announced or leaked this week.
Content marketing materials published at the end of the week should be visually rich to take advantage of user viewing habits.