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Customers who touch both search & social twice as likely to convert

sep

When it comes to increasing sales, marketers should focus on maximizing every channel, rather than concentrating all resources on a single one.

FB organic visibility is down, but some brands see 82% follower reach

sep

New research offers a glimmer of hope to marketers who want to organically reach followers without paying for Facebook ads.

Facebook: Search engine of the future?

sep

With a huge user base and plenty of data users are hungry for, Facebook may be the next big search engine.

Is Google clearing up confusion about follower counts with improved data?

sep

As G+ steps into the spotlight, Google is working to refine the data it gives to users.

For many customers, Twitter conversations are one-sided

sep

Twitter rolls out even more new features, some of which shed light on the way that customers approach the social network.

Senior citizens are on the web – just not as often as everyone else

sep

Older customers aren’t just a niche market for online brands – they’re a large part of the internet-using population.

Marketers beware: Facebook is targeting spammy posts

sep

In light of decreased News Feed visibility, Facebook is being explicit about what types of posts users will see.

Marketers will spend 2014 retaining existing customers – with Facebook [study]

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As brands manage multi-channel strategies, 2014 will see them use Facebook to concentrate on keeping the customers they already have.

Dreamy social medias – Marketing #TWIT

sep

So many dreamy social medias, so little time. Marketing #TWIT