Customers who touch both search & social twice as likely to convert
When it comes to increasing sales, marketers should focus on maximizing every channel, rather than concentrating all resources on a single one.
When it comes to increasing sales, marketers should focus on maximizing every channel, rather than concentrating all resources on a single one.
New research offers a glimmer of hope to marketers who want to organically reach followers without paying for Facebook ads.
With a huge user base and plenty of data users are hungry for, Facebook may be the next big search engine.
As G+ steps into the spotlight, Google is working to refine the data it gives to users.
Twitter rolls out even more new features, some of which shed light on the way that customers approach the social network.
Older customers aren’t just a niche market for online brands – they’re a large part of the internet-using population.
In light of decreased News Feed visibility, Facebook is being explicit about what types of posts users will see.
As brands manage multi-channel strategies, 2014 will see them use Facebook to concentrate on keeping the customers they already have.
So many dreamy social medias, so little time. Marketing #TWIT