Popular niche networks may be best for finding a unique customer base, but Facebook is still an essential tool for reaching a wide audience.
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When users see custom-shortened URLs in their News Feeds, businesses much more likely to see clicks and shares.
Content can reach a much wider audience when it features social sharing buttons – and WhatsApp may be joining the conversation.
As organic News Feed reach declines, Facebook is tweaking its algorithms to give brands a better shot at being seen by customers.
Twitter is experimenting with a video sharing function that uses hashtags to attach short clips to Tweets.
Marketers who don’t produce video content are at risk of missing out on some of the most shareable and engaging media on social networks.
Brands that count their Likes and Retweets as dollar signs don’t understand the real importance of social engagement.
Only 43% of businesses believe their Facebook campaigns are effective
Brands that tie their content to certain subjects will see increases in engagement from customers and prospects.
Favorites might seem like important signs of engagement, but social marketers should understand they probably aren’t good indicators of further action.