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On any given day, your CEO is entertaining pitches from savvy vendor salesmen, business leaders at peer institutions and other members of his or her own executive team. What makes […]
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If you love singing to your cat, watching horror films and researching Norse mythology, you might be award-winning and world-renowned English novelist Neil Gaiman. Or, you might be Brafton Lead […]
By 2020, customer experience (CX) is projected to surpass price and product offering as the key differentiator influencing purchasing decisions. That means merely providing a superior product that is priced […]