Social Media Strategy
Social goes beyond posting content and adding follow icons on your website.
We manage each of your channels with a fine-tuned strategy tailored to the nature of the platform and how your audience uses it. Your social media program must be a subset of your overall content marketing strategy. Every tactic is mapped to specific goals.
For example, if your goal is to increase marketing-qualified leads, your social strategist may suggest sharing your best case studies on LinkedIn to drive interest. Or, if your goal is to generate more on-site sales, they may propose that you optimize high-quality photos of your products with shopping tags on Instagram.
With user engagement efforts, follower pushes, influencer relations and measurable content, we form effective, comprehensive social media strategies for businesses.
We constantly monitor the results to adeptly move with the target. These proactive, timely adjustments ensure you — and your audience — don’t miss out on being heard.