Unlike your latest blog article or your social media posts, landing pages are static. This written content lives front and center on your site. Every visitor who comes to your home page, your about page, your product and services pages and so on, will see it.
Your copy needs to be clean, concise and optimized to rank for high-value keywords. No pressure.
Developing SEO-forward website copy is half science, half art.
The science half entails developing Search Performance Briefs, our proprietary approach to SEO content writing, which takes the guesswork out of ranking for competitive, commercial-intent keywords.
The art half is taking insights from those briefs and working secondary keywords and main topics to discuss into SEO friendly content that’s scannable yet truly represents your brand’s value proposition.
It’s a tall order. Nearly three-quarters of all businesses struggle with landing page optimization – but not our website content writers. Our editorial, consulting and technical teams collaborate on landing page projects to develop fully optimized website copy, whether it’s landing page copy for your most recent white paper, or new content for a total website redesign.