The Place for
LinkedIn is the world’s largest professional network, with over 850 million members across 200 countries. It’s also the most powerful place to build brand awareness, reach your target audience and increase your company’s revenue through social media marketing.
The reason is simple: A sizable chunk of LinkedIn users can make purchasing decisions, and many more can influence those decisions in some way. It’s the most targeted network for B2B organizations.
LinkedIn has its own language and etiquette. Unlike other forms of social media, your LinkedIn profile is a business card for your company and it should be treated as such. And the best way to do this is by producing content with a voice that matches.
But how do you get into the right conversations?
That’s where our social media consultants come in. Well-versed in LinkedIn content marketing strategies, they know how to use the professional networking site to augment existing digital marketing campaigns and get your brand in front of your industry’s key players.
From connection to contract, our LinkedIn marketing services are designed to take potential customers through the entire sales funnel, nurturing the relationships you’ve established and converting those connections into opportunities.
We Optimize Your
LinkedIn Marketing Efforts
At Brafton, we offer an advanced suite of social media marketing services that help you optimize your company’s presence on digital platforms.
Our social strategists can help you build a strong professional brand through your LinkedIn page, or they can coordinate your other platforms — Facebook, Twitter, Instagram and Pinterest — for maximum reach.
In addition, optimizing your marketing efforts gets you more visibility on search engine results pages (SERPs), which can drive more traffic to your website and increase the number of leads you receive. As part of a greater SEO strategy, LinkedIn plays a key role in link building and encouraging people to search for your brand online.
Regardless of which marketing service you opt for, our priority is always to develop an effective, data-driven strategy that will help you reach your business goals. We put a strong focus on analytics and measurement, so we can continually refine our work to ensure they are accelerating your inbound LinkedIn marketing results.
Social Media Management
Whether you need a LinkedIn profile from scratch or are looking to optimize your brand’s existing presence, our dedicated social media strategists can help businesses manage their company page in the following ways:
- Refining your target market.
- Developing LinkedIn Ad campaigns.
- Copywriting your business page’s network profile.
- Growing your B2B marketing reach by making strategic connections.
- Engaging with other brands and users on LinkedIn.
- Spearheading LinkedIn content campaigns.
- Creating posting schedules.
- Monitoring your LinkedIn company page and audience growth.
- Reporting on your performance.
- Sorting and responding to LinkedIn messages.
- Much more.
Social Media Posts
The best way to keep your professional connections engaged is by posting quality content regularly. That’s why Brafton’s social media consultants work directly with our content strategists and creatives to create, distribute and promote posts that keep you in touch with your audience and help raise brand awareness. Moreover, we’ll also provide recommendations for content topics, hashtags and industry news to keep your posts relevant.
Below, a list of custom posts we can create:
- Informative and highly useful text-only posts (1,300 characters or fewer).
- Long-form content such as blog posts or thought-leadership articles through LinkedIn’s publishing platform.
- Third-party content that is of value to your connections.
- Original photos, graphics and other eye-catching visual content.
- Original video content.
- Company updates and milestones.
- Links to your latest research and other original content.
- Much more.
Social engagement videos are a great way to build your brand’s identity and gain traction among connections, especially when that video content is short, well-scripted, captioned and worth sharing. In fact, more than half of all video marketers use LinkedIn to distribute their content, and of those, 84% say they’ve been highly successful.
Brafton’s social strategists collaborate directly with our creative teams to produce social-first 30- to 45-second video marketing solutions for your brand that:
- Grab users’ attention as they scroll through their LinkedIn feeds.
- Construct brand credibility.
- Demonstrate your expertise.
- Encourage likes, comments and shares.
It’s no secret that reputation is paramount in professional circles, and social listening — finding out what people are saying about your brand or its competitors on social media platforms — is how you keep tabs on the public’s perception.
Brafton’s social media strategists monitor multiple social channels, including LinkedIn, and pay close attention to brand mentions. Some of the tasks involved in social listening include:
- Collecting and analyzing data about likes, comments, reshares and posts that tag or refer to your brand.
- Responding appropriately when you receive feedback.
- Flagging misinformation about your company, its products or services.
- Answering the questions that your connections may have asked about your brand.
- Helping your company address issues raised by unhappy customers and other stakeholders.
There are three phases to every successful LinkedIn marketing strategy: Plan, build and report. Our social teams start the planning phase by evaluating the state of your current LinkedIn campaigns through benchmark reporting. Next, they build your audience and launch content campaigns. Finally, they report on the performance of those campaigns and provide data-driven recommendations for future tactics and strategic revisions.
As part of Brafton’s LinkedIn marketing services, some of the key metrics they’ll look at in their customer reports include but aren’t limited to:
- Engagements (likes, shares, comments).
- Branded hashtags.
- Important industry buzzwords.
- Relevant conversations about the state of your industry.
Social Media Ad Management
LinkedIn is another social media platform that offers paid ad campaigns to help businesses expand their reach to new audiences.
Our digital marketing agency can take the reins on these paid campaigns to help boost brand awareness – especially for newer or recently optimized business pages – and ultimately boost engagement. We can do all of the following:
- Create text ads.
- Produce video ads.
- Set up dynamic ads.
- Launch message ad campaigns.
- Manage sponsored content campaigns.
- Help you allocate your spending across different social media channels (e.g. Facebook ads.)
Social Media Contest Creation and Management
A primary reason for using social media is to build relationships with fellow users. After all, it’s called social media for a reason: You’re expected to find new and interesting ways to interact with your audience. One exciting way to achieve that? Holding a contest!
We’re experts at making these contests fun, engaging and interactive for both participants and viewers alike. It doesn’t matter what type of contest you’re looking to run — we have the skill set to make it happen!
Brafton’s experienced social media strategists can ideate, strategize, launch, manage and measure unique social media contests, surveys and other user-generated campaigns through your brand’s LinkedIn account.
It goes without saying that you’ll need well-researched, highly informative thought leadership content to engage professional users on LinkedIn. Without this type of content, your brand will struggle to build rapport with decision-makers and establish authority in your industry.
Perhaps no other platform is as well suited for long-form content than LinkedIn, where readers are professional, well-informed audience members who appreciate in-depth insights. Especially in B2B topics, longer articles that come in around 2,000 words perform much better on LinkedIn than shorter blog posts do.
As a full-service digital marketing agency, we have in-house, industry-steeped writers, designers, videographers and editors who can create compelling copy that lives on your website and is distributed through the world’s largest professional network.
All the content we create is tailored to your target audience, optimized to perform well on search engines and expertly crafted to turn leads into prospects, and prospects into paying customers.
Omnichannel Digital Marketing
By integrating LinkedIn with your other channels, you create a powerful omnichannel experience that gives your audience a seamless path to conversion. From your website to social media, email marketing campaigns and more, your LinkedIn efforts will benefit the other components of your digital marketing strategy.
The key lies in ensuring your voice, messaging and visual identity are consistent across all platforms. But without the knowledge and tools to manage omnichannel marketing, it’s easy to end up with a fragmented experience that leaves your audience confused and disengaged.
The good news? Brafton’s marketing strategists are experts at crafting a digital presence that’s true to your brand, while also aligning with the tone and style of each social media platform. We’ll work with you to identify the best strategies for connecting with your audience across multiple channels, and help you build an omnichannel marketing plan that makes sense for your business.
Who We Help
Anyone who needs it.
Most of our clients that benefit from our LinkedIn marketing service are B2B and B2C businesses, but we can and have optimized personal LinkedIn user profiles. This includes writing professional summaries, proofreading copy, creating custom images and more.
Business or personal, we go to great lengths to create professional-grade content that captures the essence of your brand. It won’t feel like outsourcing; it’ll feel like upgrading.