SPBs are our scientific method for ranking highly in search,
and we have a specific process for building them for maximum performance.
Each brief includes:
In-Depth Keyword Research
Each SPB focuses on one specific high-value keyword. Beyond doing the upfront due diligence of analyzing the keyword’s metrics, like search volume, difficulty and click-through rate, the brief also includes SERP analysis details and information about searcher intent. Further, the SPB makes it clear exactly why that keyword in particular will benefit your digital marketing strategy.
Specific Content Direction
Each SPB lists detailed questions that we know your readers will want answered when researching the topic at hand. Your professional writer will explain how they’ll answer those questions throughout the content. This serves as both a rough outline for the completed piece, and an opportunity for your team to address any concerns ahead of writing.
A Plan of Attack
Your SPB identifies the type of content being created (e.g. whether it’s a blog post or landing page and if the brief is for custom content or a copy refresh) and the purpose it serves in your overall marketing strategy. It also notes the content that you’ll compete against in SERPs. Finally, your Brafton team will keep you up-to-date with our streamlined position tracking capabilities so you’ll know when your content really starts driving results.
In short, our SBPs contain everything you need to produce content that truly works for your brand.