How Social Media Management Works at Brafton
Meet Your Social-Savvy Team
When you work with Brafton, you’ll work with a dedicated account manager who is experienced in the many aspects of comprehensive digital marketing strategies.
You’ll also work closely with a dedicated social media expert who will develop a keen understanding of your brand, values and audiences, then carefully create a targeted social strategy that will deliver results through every social media account you choose. Finally, we’ll show those results during monthly reports on your social media campaigns’ successes, and make suggestions for further improvements.
Other creative stakeholders can also be brought in as needed, from copywriters and graphic designers to UX consultants and videographers. Whatever your social strategy demands, we can make it happen.
Brafton manages organic posting and social ads on the social channels of your choice.
The platforms and services you choose can be rolled together into a comprehensive package that also works seamlessly with your other digital marketing and channel marketing efforts. Your strategist can help set up and manage each social media account you choose as well as design custom benchmarks and goals for each. That might mean followers on Instagram but conversations on LinkedIn, for example.
The Value of Social Media Marketing
Social media campaigns serve many essential marketing functions, from brand awareness and relationship-building to targeted audience engagement and lead generation. Although social media management may not be directly linked to your brand’s SEO (search engine optimization), the amount of engagement and awareness you build – likes, shares and comments – continues to grow your brand’s reputation. Social media boosts your visibility and exposes potential customers to your brand that may not have found you otherwise.
Brafton’s expert social strategists have the experience and skills to:
- Increase followers.
- Optimize content curation.
- Post on a regular basis.
- Drive traffic to your website through social media platforms.
- Participate in compelling conversations to enrich your social media presence.
- Manage influencer relations with thought leaders in your industry.
- Help maintain optimal settings for your social media accounts.
- Respond to comments and customer service inquiries.
- Execute and manage spend for social media ads.
- Network with your target audience through several social profiles.
- Manage and automate scheduling with Sprout Social, Hootsuite and other social media content tools.
As a chief driver of online engagement, public relations and total brand reach, a dynamic social media marketing package expands your digital footprint in a crowded environment. A fully managed social media plan also ensures your investments in content pay off in the form of new followers, brand awareness, brand ambassadors and influencer connections. All of your digital marketing efforts can be directly linked to your social media, increasing the chances that your latest blog post, newsletter, event and more will be seen by the widest number of people. These benefits cannot be derived through other channels.
By grouping together numerous social media services in a defined, customized package, you can also save on costs and reduce the points of contact you would otherwise have to work with. It’s all about efficiency and impact — and getting work off your plate.
Our Social Media Management Packages
Brafton has developed social media marketing plans with our client in mind. Our social media management pricing works through a tiered system, with each social media package consisting of 1 or more social media networks:
- Bronze: 1 social media channel.
- Silver: 2 channels.
- Gold: 3 channels.
- Platinum: 4 channels.
- À la carte: Create a custom social media plan + add in our other services.
Our social media marketing services are wide-ranging to cover any social media-related need you may have. With our flexible pricing model, your social package can be started and stopped as needed. Your spend is also agile to any strategy pivots. If you need to scale up or down to a different package, that’s as easy as an email to your account manager.
All packages can also be custom-quoted to mix and match other Brafton services outside of social media. You won’t be locked into a rigid, lengthy contract at any time.
Not in the U.S.? See our social media services in the UK, social media packages in Australia and social media packages in Germany.
Organic Social Media Posts
Your Brafton social media specialist may post content on your behalf as part of an à la carte option separate from regular channel management. In addition to one-off posts included in your chosen social media package, this may include:
- Uploading YouTube videos.
- Creating custom Snapchat geofilters and post-specific images.
- Developing Instagram Stories.
- Promoting LinkedIn Articles.
- Distributing Facebook forms.
- Live Tweeting an event, remotely or in person.
- Managing social media campaigns.
- Social advertising.
- And more.
Each social media post created by our expert strategists is designed for specific objectives in mind. Live Tweeting is great for demonstrating your expertise in your industry, whereas social media contests are excellent for lead generation and brand recognition, for example.
Whatever your goals for your social media channels, our specialists can help you achieve them through strategic campaigns and intelligent post strategies across any platform. All à la carte options come with detailed performance reporting, along with suggested next steps and future campaign ideation.
Social Media Advertising
Targeted advertising across major social networks is a highly effective strategy for engaging audiences, generating leads and driving conversions. While marketing most commonly refers to organic efforts, we opt to provide customized advertising campaigns as well. We find that a balanced approach between organic and paid tactics cumulatively reaps higher rewards. Managed by the same person, your social media marketing and social media advertising work in conjunction.
Brafton social media management service includes ad creation on your behalf.
Each campaign will include in-depth reporting across the platform of your choice and can feature custom imagery.
Paid social can jumpstart your social media marketing efforts by ensuring your core target audience sees your messages at the right time. Our social strategists work closely with our consulting, graphic design and video teams to create eye-catching, dynamic ads for specific social media channels.
Whether you need a Facebook ad, sponsored post on LinkedIn, Instagram carousel ads or something else, we can develop a social media advertising strategy that will help you reach your business goals.
Social Engagement Videos
Make a strong statement with a strong video. Social engagement videos catch the attention of social media users scrolling through their feeds, and give you a rare opportunity to hold it.
We can create a social engagement video that will make the most of that opportunity. Our in-house videographers and animators will create an on-brand video that your audience will appreciate – and maybe even share with their network!
Just being on social media isn’t enough. Brands also need to be aware of how their image is perceived by their audience and others.
Social listening is the act of discovering what others are saying about a brand, its products, its industry and more. Doing so gives you insight into:
- Positive comments that you can share with your audience.
- Negative feedback that you can address.
- Industry conversations that you can offer valuable contributions to.
By continuously conducting social listening, your social media strategist will uncover opportunities to bolster your social presence and improve brand perception.
At Brafton, we believe that every digital marketing decision should be data-led, including your social media strategy. That’s why every social media plan automatically comes with monthly reports that show how your posts are performing.
Even if we’re not heading up your social media activities, we still want your plan to be led by data. We can create custom reports based on social media channels or specific campaigns. We start by auditing the social media profile or profiles of your choice to identify areas that require attention, then make recommendations for improvement.
After that, we can create and implement a posting schedule, or assist by way of content creation and consulting.
Social Media Makes Your Brand Sociable
Every brand should be on social media in today’s digital landscape. There isn’t a single industry or vertical whose audience isn’t on a social network somewhere.
Our social media strategists will find where your audience is and develop the right strategy from our social media packages to capture their attention.
Expand on existing content to discuss how a unique brand voice can make you stand out on social media, engage customers with your business, stand out from competitors, etc.