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A weekly newsletter packed full of insights, advice and opinions about all things digital marketing.

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Every Tuesday morning.

What you can expect:

  • Advice on marketing techniques.
  • Opinions on marketing technology.
  • Guidance on Google updates.
  • Insights into industry trends.
  • Tool tutorials and reviews.
  • Brafton job opportunities.
  • And more.

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Want a preview? Here are some of our latest and greatest articles:

6 Real-Life Target Audience Examples to Help You Define Your Own (B2B and B2C)

To create effective messaging within your marketing campaigns, you first need to define your target audience.

What To Post On LinkedIn: 5 Types of Content for 2021 (Infographic)

LinkedIn makes it easy and useful to post relevant, likeable content on your personal and business profiles.

12 B2B Marketing Trends You Need To Know in 2021 (Infographic)

This year is likely to be one of great change and experimentation for B2B brands.

Above the Fold

‘Above the Fold’ Episode Recap: For the 20th Time, It Needs More Butt Coverage!

An honest look at the trials and tribulations — but also the bootstrapping brilliance —...

Content Mapping: How To Effectively Reach Your Target Audience

Without a map, it’s hard to know where customers and content will cross paths.

The Essential B2B Digital Marketing Guide

B2B digital marketing refers to the practice of marketing products and services to other organizations via online channels.