YouTube is the largest video platform on the web, the second largest search engine after Google and the second biggest social media channel after Facebook.
Video, search, social media – those are three of our core competencies at Brafton, and we put them to good use for your brand with our YouTube marketing services.
Full-Service YouTube Marketing
Brafton is an end-to-end digital marketing agency that can cover every facet of your YouTube marketing strategy.
From refining your target audience and developing a full content marketing strategy, to video content creation, optimization, distribution, analytics and beyond, there is no element of YouTube marketing that we can’t handle.
There are video marketing tactics for every stage of the sales funnel, and almost all of them involve YouTube.
We have a full team of videographers, producers, editors, on-screen talent, voice-over presenters, script writers and graphic designers who can create polished video content for every stage of the sales funnel:
Social engagement videos.
Because you can’t compete on the world’s largest video platform without great video content.
Ranking well on YouTube is as challenging as it is important. The second largest search engine is used to find more than 5 billion videos every single day, and a bevy of variables determine if your video content will make the cut:
Average view duration.
Keywords used in titles, captions, tags, descriptions, categories and channel pages.
At Brafton, our social media mavens focus on YouTube optimization tactics like curating playlists, checking for keyword inclusion, promoting videos across other content channels such as email and other social networks, engaging subscribers and more. Our videographers, meanwhile, prioritize video optimization with editing techniques that keep viewers engaged until the very last frame. Equally important, we track key metrics every step of the way, and quickly pivot our marketing strategy as needed.
Video Description Copywriting
Artificial intelligence and machine learning have made it easier than ever to parse and even understand audio and video content. Nevertheless, YouTube video descriptions remain an extraordinarily important ranking factor on YouTube and on Google search.
That’s why our social media strategists and content writers frequently collaborate to create keyword-optimized video descriptions. We pay special attention to factors such as the length of the description, the inclusion of primary and secondary keywords, link placement and other textual aspects that influence a video’s ranking on YouTube.
We can also create keyword-optimized landing pages that embed your YouTube content. This will make your content more discoverable via Google search, while helping to drive up overall video engagement. These efforts, in turn, can help build brand awareness, improve lead generation and ultimately drive up conversions.
Video Syndication and Distribution
In addition to creating video descriptions and landing pages that will make your content more discoverable via search, we can help you distribute your video content by promoting it across other social networks and via email. This process is sometimes referred to as video syndication.
Another form of video syndication that we can help you with is pay-per-click (PPC) advertising. Whether through Google’s Display Ad network, Facebook ads, LinkedIn ads or other platforms, we can help you manage your PPC video ad campaigns.
Unsurprisingly, YouTube is the largest digital platform for video ads on the web. At Brafton, we can strategize, script, produce and edit your YouTube ads. We can also design banner ads that display in the frame.
Our social media consultants and PPC consultants can then help you manage your YouTube ad campaigns by refining the target audience for your ad, assisting with the cost-per-view bidding process, choosing the ideal ad format based on your budget and expectations, and more.
Create. Promote. Manage. Win.
As a full-service digital marketing agency, we’re uniquely qualified to help you with every component of YouTube marketing: Content creation, search engine optimization, promotion and distribution, and social media management.