Successful social media: Audience, storytelling and conversation

A look at one possible strategy to effectively use Pinterest’s new ads platform from one of Brafton’s own social media managers.

Take a look at how Brafton’s social media team created a holistic social media marketing strategy and got results fast.

Recent changes to major social networks signal what is yet to come for social media marketing.

If Microsoft buying LinkedIn isn’t important for marketers, what should they care about when it comes to the latest news in their space?

Once you know where to publish your content on social, the next step is determining how to post on each network. Here’s our guide to 5 popular networks.

Mapping your content to the right network is a must to get the most engagement possible. This guide will show you where different content types will perform best.

The best time to post on Instagram, the most popular filters and more in this quick guide to Instagram marketing.

Social media marketing can bolster a strong digital marketing strategy, and having the right (free) tools to learn more about your social efforts will help generate bigger, better results.

The story of a social media marketer who was apprehensive about the effectiveness of social ads – until she had first-hand success with one.