Google has launched its AdSense program on its Maps resource, it has been noted. Sector commentator Stephen Shankland makes his comments to online resource CNet, explaining certain searches – such […]
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The benefits of combining multiple varieties of adverts on a webpage have been noted by Microsoft. In a recent post on the software firm’s adCenter blog, Carolyn Taylor from the […]
US internet display advertising spend rose by eight percent during the first six months of 2008, according to market analyst and insight group TNS Media. It was noted that web-based […]
Adverts which are relevant to the content of a website affect users in a more positive fashion than those which are not, according to a new study commissioned by Google.
The research, carried
Senator John McCain has outspent Barack Obama for two consecutive months in online search advertising, it has been reported.
While Obama has spent more than McCain in overall campaign promoti
Many marketers are failing to integrate their pay-per-click (PPC) advertising strategy with organic search engine optimization (SEO) tactics, an expert has warned.
Industry commentator Ann St
When first beginning a search engine optimization campaign, firms should consider making use of both organic and paid search techniques, an expert has urged.
Meenakshi Wali, an internet marke