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Blogging ‘creates high rankings fast’

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Blogging can help firms achieve high organic search results within a short period of time, it has been suggested. Industry commentator Ambar Shrivastava, writing for MediaPost’s Search Insider publication, noted […]

Email content ‘must benefit recipients’

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It is important that the information supplied in an email marketing campaign benefits the consumer, firms have been advised.

A post published on the online resource EmailAppenders Weblog has

Outsourcing SEO ‘saves time and adds value’

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Employing a search engine optimization (SEO) firm can raise a business’s online profile without taking up too much time, it has been suggested. Scott Buresh, of search marketing agency Medium […]

Recession ‘demands more’ from online marketers

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Fears of recession mean online marketers are being asked to do more with less, an expert has asserted.

Bryan Eisenberg, co-founder of marketing consultancy Future Now, made his comments in an

Article marketing ‘great way to boost traffic’

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Article marketing is one of the best ways in which a firm can attract traffic to its website, an expert has claimed.

Industry commentator Atkinson David made his assertion in an article for t

Search marketing a ‘popular digital tactic’

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The most popular elements of a digital marketing strategy are search engine tactics, an expert has commented. Andreas Roell, president and chief executive officer of digital marketing firm Geary Interactive, […]

Basic SEO ‘boosts website performance’

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Firms which spend time employing even just basic search engine optimization (SEO) principles will see a difference in their website’s performance, an industry commentator has asserted.

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Google to sell DoubleClick’s SEO arm

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Google has announced that it is to sell the search engine optimization (SEO) segment of its recently acquired marketing firm DoubleClick. The search giant has declared its intentions to part […]

Social media ‘an influential marketing tool’

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Social media marketing is fast becoming one of the most influential tools a promoter has access to, a company has claimed. Online resource Social Marketing Explosion has stated that 80 […]