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Social media ‘is a powerful marketing tool’

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Social media marketing is powerful and rapidly evolving, a company has claimed. Public relations firm Giles Communications made its statement as it opened its new social media arm, which aims […]

Online buzz for presidential nominees

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The internet is the main place young US voters will turn for political information, an expert has commented. Bill Balderaz, chief innovation officer of online buzz agency Webbed Marketing, stated […]

Search marketing ‘best tool for driving sales’

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More than 65 per cent of online merchants believe search engine marketing is the best-performing tool they have to drive sales, a new report has revealed. Online resource Internet Retailer […]

Mobile marketing to reach $24bn by 2013

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The mobile marketing industry will grow to more than $24 billion worldwide by the year 2013, a new report has predicted. A study by ABI Research has claimed new platforms […]

SEO ‘necessary for online success’

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Search engine optimization (SEO) has become a "necessary marketing practice" for brands which want to succeed, an expert has stated.

Jeannette Kocsis, vice-president for digital m

Content ‘more important than links’

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Fresh and regular content is one of the most important things a marketer should consider when seeking to boost their website’s search engine ranking, an expert has claimed.

A commentator on t

Web users ‘hunt valuable content’

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It is not just search engines which trawl the web looking for quality content, people do as well and website owners need to respond to this demand, an expert has commented.

In a post through

Social marketing ‘funnels organic traffic’

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Firms are becoming increasingly aware of social marketing as an effective tool for targeting organic traffic, an expert has commented. Jack Humphrey, creator of online community Social Power Linking, asserted […]

“Fight back” with online content

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Companies which suddenly find themselves uprooted from the top place in search engine results should fight back with content, an expert has urged.

Fred Greenhalgh, internet marketing and comm