America is using search engines more and more, a new report reveals.

Research made available by PEW Internet and American Life Project, and undertaken by senior research fellow Deborah Fallows, highlights that the use of such portals has reached a new high.

It shows 49 per cent of consumers now use search engines on a normal day.

"With this increase, the number of those using a search engine on a typical day is pulling ever closer to the 60 per cent of internet users who use email … on a typical day," Ms Fallows explains.

Earlier this year, research conducted by comScore revealed in May alone US consumers made 10.8 billion searches, a two per cent increase on the previous year.

Of those searches, more than six in ten were made through Google of a Google property.

The analysis showed the Yahoo! search engine was the second most popular, followed by Microsoft and then AOL.

Katherine Griwert is Brafton's Marketing Director. She's practiced content marketing, SEO and social marketing for over five years, and her enthusiasm for new media has even deeper roots. Katherine holds a degree in American Studies from Boston College, and her writing is featured in a number of web publications.