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Content Mapping: How To Effectively Reach Your Target Audience

September 16, 2021

Content Strategy

Michael O'Neill

Without a map, it’s hard to know where customers and content will cross paths. Here’s why content mapping matters and how to adopt this strategy.

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{ "en": { "LastName": { "placeholder": "Testing-Name", "submit": "Go Home" } }, "de": { "FirstName": { "placeholder": "Vorname", "label": "Vorname", "validation": "Dieses Feld muss ausgefüllt werden", "submit": { "SUBMIT": "Absenden", "Get Pricing!": "Angebot erhalten", "default": "Absenden" } }, "LastName": { "placeholder": "Nachname", "label": "Nachname", "validation": "Dieses Feld muss ausgefüllt werden" }, "inboundComment": { "placeholder": "Ihre Nachricht", "label": "Ihre Nachricht", "validation": "Dieses Feld muss ausgefüllt werden" }, "Website": { "placeholder": "Website", "label": "Website", "validation": "Dieses Feld muss ausgefüllt werden" } } }