ClickCease Content Analytics Archives - Page 2 of 6 - Brafton

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Measuring the ROI of Marketing Campaign Spend

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The higher the ROI of a marketing campaign, the bigger the hit you have. How do you know if your campaign spend was worth it? Let us show you.

Decoding the Mystery of Third-Party Cookies: How They Work and Impact Users’ Online Experience

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Discover the inner workings of third-party cookies, from how they’re created to their impact on your audience’s online experience.

Measuring Success With Google Analytics: A Guide

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Google Analytics can be a vital tool when measuring your site’s success. With this, you can turn the metrics it measures into actionable insights.

How to Measure Campaign Effectiveness: A Complete Guide (Infographic)

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Marketing is a key factor in the success of any business. Here’s how to measure your marketing efforts with real data, not just guesses.

CRO Audits: How to Run Your Own + Follow Up Steps

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Running CRO audits helps you identify why visitors to your website aren’t converting, which can help you improve the effectiveness of your site.

Your Guide to Google Analytics 4.0

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Check out our in-depth Google Analytics 4.0 guide to learn what’s different, how to use it and what you should know before activating it.

13 Engagement Metrics That Matter and How to Measure Them

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Learn how user engagement impacts content marketing by measuring key engagement metrics on your website. Convert your analytics into insights starting now.

The Top 9 Content Analysis Tools to Boost ROI

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Learn how the right content analysis tool can help you measure and boost return on investment for your SEO marketing — and check out our list of top tools.

Return on Ad Spend (ROAS) — What It Is And How to Maximize

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Return On Ad Spend (ROAS) is one of the less popular but very useful key performance indicators (KPIs). Read on to find some useful tips on what you can do to improve your ROAS.