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A good SEM campaign will bring you valuable leads. To build an effective one, you need a strong set of SEM tools on your side.
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A scorecard helps content marketers analyze the key elements that resonate with their audience, and repeat success with each piece.
You can’t do marketing without tools. Check out some of the best SEO website analysis tools on the market and how they can propel your brand forward in 2018.
Determining the ROI of your B2B content marketing campaign helps you truly understand what’s effective, what’s lackluster and what to adjust moving forward.
Updated 2/22/18 There are a million wrong ways to measure the return on your content marketing program, and only a few right ways. Unfortunately, vanity metrics still dominate the field, […]
Content marketing fails because most people don’t understand visitor intent. Matching the right type of content to visitor intent is your key to successful content marketing.
We live in a world that is data-rich and information-poor. I’m talking to you, Mr. or Ms. Executive. I’m telling you that your pretty dashboard is good for one thing: […]
Brafton has a storied history. Over the years, what started out as a news marketing shop has blossomed into a full-service agency where strategies center around content. Much of this […]
To the untrained eye, Real-Time may seem like a tool designed solely to creep on your audience. While its capabilities do raise a few Orwellian flags, I promise this […]
Editor’s note: updated 11/9/17. We now rank #2 for “Content marketing agency.” I knew there was something missing. You do your keyword research, you optimize all on-page technical factors, and […]