What is a metric in Google Analytics? (And other GA FAQs answered)

This sidewinding story about search intent, SERP analysis and one very confused search engine serves as a valuable SEO lesson.

Differentiating between the successes of various marketing campaigns is essential. Here’s how to measure which campaigns brought the most traffic to your website.

Metrics like reach and impressions will help you understand how potential customers learn about your offerings and ultimately take the first step of the buyer’s journey.

Have you tried Google Data Studio yet? It’s free, has tons of use cases and integrates with loads of other tools and applications. Here’s a primer.

Simplify marketing analytics and get your hands on actionable insights to drive marketing efforts with these helpful marketing dashboards.

This guide will take you through the Google Tag Manager account setup process all the way to publishing tags live on your site.

Sick of the mindless remakes of every movie and TV show ever? (Looking at you superheros, Roseanne and Baywatch.) Well, it’s a smarter move than you may think, and you can do the same to your marketing.

We identified our top five 2018 articles in each category: organic traffic, social shares and referring domains. What made these 15 articles in total “the best”? We investigate.

How to use data to your advantage at every stage of the strategy and content creation process.